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About the Brand

XOXO, Sierra creates a small, rotating, and curated collection of sarcastic and/or thoughtful designs for book lovers of all kinds. Aimed at writers and readers, we develop original designs that celebrate and lament about the bookish experience with clever catchphrases like "bestie, go read a book" and powerful messages like "you don't have to read a racist book."


About Sierra

Sierra Elmore writes YA contemporary and thriller novels about girls wreaking havoc while fighting trauma. Her work has won the YoungArts merit award and was selected for the Author Mentor Match program.

Elmore earned a BA in Sociology from Arcadia University. She’s conducted research on the representation of mentally ill women in media, as well as relational aggression amongst adolescent girls.

Elmore lives in New York City, where she explores independent bookstores, volunteers for the Crisis Text Line, and (went) to as many concerts as possible. She’s represented by Patrice Caldwell at New Leaf Literary & Media.

How it began